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The multi-store model of memory, including sensory memory, short-term memory and long-term memory, for GCSE Psychology.
Sensory memory briefly holds information from our senses (such as sight and sound) for less than a second before it either passes into short-term memory or is lost.
Short-term memory (STM) has a limited capacity (around 5-9 items, or 7±2) and a limited duration (up to about 30 seconds) unless information is rehearsed.
Long-term memory (LTM) has a much larger, potentially unlimited capacity and can store information for a very long time, even a lifetime, once it has been encoded from STM.
Repeating information (maintenance rehearsal) helps transfer it from STM to LTM. Information already in LTM can be retrieved back into STM when it's needed.