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Covers sensory characteristics of food and the testing methods used to evaluate taste, aroma, texture and appearance.
Sensory analysis evaluates food using the senses: taste (such as sweet, sour, salty, bitter and umami), aroma (smell), texture or 'mouthfeel' (such as crunchy, smooth, chewy or creamy), and appearance (colour, shape and presentation). These characteristics strongly influence whether a consumer enjoys a food and whether they are likely to buy it again, which is why food manufacturers use sensory analysis extensively when developing new products.
Several standard tests are used in sensory analysis. A ranking test asks tasters to place a set of samples in order based on a single characteristic, such as ranking from least to most sweet. A rating test asks tasters to score a sample on a numbered scale for a specific characteristic, for example rating sweetness from 1 to 5. A paired comparison test asks tasters to choose which of two samples has more of a particular characteristic. A triangle test presents three samples, two identical and one different, and asks tasters to identify the odd one out, which is used to check whether a detectable difference exists between two products, such as an original recipe and a reduced-sugar version.
A star profile, also called a spider diagram, is a way of presenting sensory results visually, showing how a food scores across several different characteristics at once on a single diagram, making it easy to compare products. Preference tests ask consumers which sample they like best overall, which helps manufacturers understand palatability — how pleasant or enjoyable a food is to the people trying it — rather than just measuring individual characteristics.
To produce reliable, unbiased results, sensory tests are carefully controlled. Testers are often seated in individual booths to prevent them from being influenced by others' reactions or comments. Samples are usually given random three-digit codes rather than product names or brands, so tasters are not influenced by preconceptions. Samples should be presented in a random order, at a consistent, appropriate serving temperature, and testers are often asked to rinse their mouths with water between samples to cleanse the palate and avoid the taste of one sample affecting their judgement of the next.
An untrained panel is usually made up of ordinary consumers who give their honest opinions and preferences, useful for understanding general consumer appeal. A trained sensory panel consists of individuals who have practised identifying and describing specific sensory characteristics precisely and consistently, making their results more detailed and reliable for detecting small differences between products during development.